Full Project – NEED FOR PURCHASING RESEARCH IN A MANUFACTURING COMPANY

Full Project – NEED FOR PURCHASING RESEARCH IN A MANUFACTURING COMPANY

Click here to Get this Complete Project Chapter 1-5

ABSTRACT

The purpose of this study is to examine, the need for purchasing research in manufacturing firm with particular reference was made to Primier Breweries Plc Onitsha, Anambra state. Purchasing research studies are embarked upon to obtain information about the controllable and non-controllable factor as regards to the marketing of goods and services. The information helps the management to reduce the risk in business thereby solving managerial problems.  Hence in conducting the research, the researcher made use of oral interview and questionnaire, she also reviewed other related literature necessary to provide the required data for the study, the data collected for the study were analyzed in table using simple percentage and chi – square. In this study, the researcher attempted to make a historical survey of an appraisal of purchasing research to business organization. The findings were that purchasing research increases profitability and it enable the organization to formulate policies that aim at providing their customer with the right products at the right prices but above these, there is still need for improvement in purchasing research. Recommendations were, however, made that purchasing research is essential to business organization and that government should on a regular interval, organization seminars for management and staff of the organization and other business organization to educate the on the importance and application of purchasing research.

 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY 

The recognition of the need for purchasing research in the industrial and technological development in Nigeria have principal accounted for significant economic development in Nigeria. The need of purchasing research is important because Nigeria is striving towards industrialization. Purchasing research parts and the main pilot of commercialization plays A vital role for its success by introducing various finding to effective marketing strategies. This brings to focus on the need of purchasing research to business organization. Purchasing research makes available information, a vital tool for decision making which is the function of management. The acquisition of information for decision making is achieved through searching, collection, and analysis of data obtained. It involves going through old record as well as new ores to making comparison and selection based on the findings. Purchasing research is a disciple approach to problems and prospects of ensuring efficiency and profitability in marketing of goods and services. Purchasing research enables us to see the basic contributions, this study will make towards effective and efficient method of harnessing of out resources.
This will make way for a speedy economic development of Nigeria and the purpose of this project is to show clearly the need of purchasing research in business research.

1.2 STATEMENT OF THE PROBLEM

Naturally, every business exists to achieve, predetermined cooperate objectives. The objectives are normally designed to protect the interest of the owners of the business. Therefore, consolidation breweries plc as the business organization lives to achieve the common interests of the owners. To actualize the goal, the management should be effective and efficient overtime in managing the scarce resources of the organization. In as much as management recognizes the interest of the owners of the business environment under which the business operates should be taken into consideration in other words, consolidation breweries plc cannot operate recognizing its social responsibilities to the rural dwellers. Many business springs up and suddenly folds as a result of various problem with out reading their targets objectives adequate men power resources misplacement of priority and mismanagement. These problems have given rise to series of development plan however, into the unknown complete market of investigation a view to determining and bringing situation, with that can assists in failure planning and decision making process. It is an investigation into the needs of the people or consumers with respect to goals and services so as to enable the organization attain the noble idea so the marketing concepts.

Actually, all business activities is conducted under condition of risks and uncertainty. The success or failure of any business, depends on many factors, economic force, cutting competitive tendencies etc. marketing decision are basically decision about the future. The future is not easily know and that is why consolidation breweries should be able to slid analysis and interprets available information towards solving any problem that may comments way. These problems also enable is to extend in determining whether consolidation breweries plc creates job opportunity to the people of the areas.

1.3 OBJECTIVE OF THE STUDY

Based on the negative attitude towards the application of the usefulness of purchasing research could serve as a catalyst of change for better economic development to business organization with particular reference to the Nigeria economy. The following are the specific objective of this research work.

(i) To determine the need of purchasing in business organization especially in consolidation breweries plc in Imo state.

(ii) To find out how consolidation breweries plc has been able to create job opportunities to the people of the area.

(iii) To identify the major problems that affects the operation of the organization.

(iv) To suggest how the company should improve its operation in future.

(v) To identify market research on competitors concerning their products range, price, promotion and distribution outlet. Product package and advertising.

(vi) To identify market research on product in determining which products do consumers prefer and why, and the consumers complaints about the products presently in the market.

1.4 RESEARCH QUESTIONS

(1) Is purchasing research important and useful for the success of an organization?

(2) Can purchasing research help on organization to over come of its problem in a distress economy.

(3) What impact does purchasing research have on the profitability of an organization?

1.5 SCOPE OF THE STUDY

The geographical coverage if this study limited to Imo state the essence of this study is to ensure greater efficiency and cost effectiveness of the research,.

1.6 DEFINITION OF TERMS

The following terms used in this study should be taken to mean the following

MARKETING: Marketing is a set a human activity directed as satisfying need and wants through exchange process.

PURCHASING RESEARCH: This is defined as a system gathering recording and analyzing of data about problems recking to the marketing of goods and services.

ANALYSIS : This means to get meaning out of the data.

SYSTEMATIC: It is a step by step method of finding solution to a problem.

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for International clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

  1. Accounting Research Project
  2. Adult Education
  3. Agricultural Science
  4. Banking & Finance
  5. Biblical Theology & CRS
  6. Biblical Theology and CRS
  7. Biology Education
  8. Business Administration
  9. Computer Engineering Project
  10. Computer Science 2
  11. Criminology Research Project
  12. Early Childhood Education
  13. Economic Education
  14. Education Research Project
  15. Educational Administration and Planning Research Project
  16. English
  17. English Education
  18. Entrepreneurship
  19. Environmental Sciences Research Project
  20. Guidance and Counselling Research Project
  21. History Education
  22. Human Kinetics and Health Education
  23. Management
  24. Maritime and Transportation
  25. Marketing
  26. Marketing Research Project 2
  27. Mass Communication
  28. Mathematics Education
  29. Medical Biochemistry Project
  30. Organizational Behaviour
  31. Other Projects
  32. Political Science
  33. Psychology
  34. Public Administration
  35. Public Health Research Project
  36. More Research Project
  37. Transportation Management
  38. Nursing

Education

 

 

 

Need a Project Writer for a Different Topic

Full Project – NEED FOR PURCHASING RESEARCH IN A MANUFACTURING COMPANY